A Helpful Listing Guide, Not a Requirement
The listing templates, suggested information, and photo recommendations provided by American Hull are intended to help you create a clear, informative, and effective listing. They are suggestions only and are not the only way to successfully sell a boat. Every boat and situation is different. You may have additional information, photos, or details that are important to your specific boat and could help answer questions from potential buyers. Use these guides as a starting point, and include any additional information you believe will help accurately represent your boat. The more clearly and honestly you present your boat, the better informed potential buyers can be. These recommendations are not the “end all, be all” of creating a successful listing—they are simply tools designed to help you get started and present your boat as effectively as possible.
Listing Template
Price: Location: Year: Make: Model: Boat Type: Length: Beam (Width): ENGINE INFORMATION Engine Make/Model: Horsepower: Engine Hours: Fuel Type: CONDITION Overall Condition: Is the Boat Water Ready? Yes / No Known Issues or Repairs Needed: FEATURES, EQUIPMENT, AND UPGRADES Recent Maintenance, Repairs, or Upgrades: TRAILER Trailer Included: Yes / No Trailer Details: Registration Status: Lien on Boat: Yes / No Optional: Recent Survey DESCRIPTION Tell potential buyers about your boat. Include anything that makes it stand out, recent upgrades, how it has been maintained, and anything else buyers should know. Included With the Boat: Reason for Selling:
SHOULD I KEEP EMOTION OUT OF SELLING MY BOAT?
Selling a boat can be emotional. Your boat may represent years of memories, family trips, fishing adventures, vacations, hard work, and money invested. It is completely normal to feel attached to it. However, when it comes time to sell, it can help to separate your personal memories from the boat's current market value. A buyer is usually looking at the boat differently than you are. They are considering the boat's condition, age, engine hours, features, maintenance history, location, and price. The memories you made with the boat may make it priceless to you, but those memories do not necessarily increase its value to a potential buyer. This does not mean you should not be proud of your boat or share its story. A well-written description about how the boat has been cared for and enjoyed can help buyers understand its history. The key is to avoid letting emotional attachment make it difficult to price the boat realistically or negotiate fairly. BE HONEST ABOUT ITS VALUE Consider researching comparable boats currently for sale and recently sold boats when available. Be realistic about the boat's condition, needed repairs, and current market demand. It is also important to remember that money you spent on upgrades, repairs, storage, or maintenance does not always increase the resale value by the same amount you spent. BE PREPARED FOR NEGOTIATIONS Many buyers will make an offer below your asking price. This does not necessarily mean they are insulting you or your boat. It is often simply part of the buying process. Decide ahead of time what price you would realistically accept and try not to make decisions based only on frustration or emotion. DON'T LET EMOTION CAUSE YOU TO OVERPRICE YOUR BOAT Overpricing because of sentimental value can cause a boat to sit on the market longer than necessary. Buyers may compare your boat with other available options and move on if the price does not match the condition and market. At the same time, do not let emotion or pressure cause you to accept an offer you are uncomfortable with. Take your time, consider legitimate offers, and make the decision that is right for you. THE BOTTOM LINE Your memories with the boat are valuable, but the buyer is purchasing the boat—not your memories. Try to approach the sale with a clear understanding of the boat's condition and realistic market value. Be proud of what the boat has meant to you, but price and negotiate based on facts whenever possible. A clear head, honest listing, realistic price, and patience can help make the selling process easier for everyone.